Author: Per Sjofors

This article is a sneak peek at Per Sjofors’ upcoming book “The Price Whisperer.” You can order a copy here. This book explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. Per Sjofors is the Founder and CEO of Sjofors & Partners. He can be reached at contact@sjofors.com.

The Journal of Professional Pricing, June …Read More

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