Author: Manuel Wätjen

Often, pricing strategies waste potential because they price products purely based on value. This article explains why this strategy falls too short and how behavioral pricing can open up additional potential for your pricing strategy. Manuel Wätjen is a member of the executive board at Vocatus with a focus on applying behavioral economics to pricing strategy and sales optimization in B2B and B2C. He studied social sciences at the Ludwig Maximilian University in Munich and the University of Queensland in Brisbane, and worked as a brand strategy consultant before joining Vocatus in 2010. He can …Read More

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