Author: Steven Forth

Generative Artificial Intelligence (AI) is attracting a lot of interest as an innovation platform. How will generative AI be used to create value? How will that value be priced? Artificial Intelligence (AI) will rewrite the software business as we know it, including how we understand value and use it to price. The model driven approach to pricing will accelerate rapidly, fed by AI generated models, as the author explains. Steven Forth is a Managing Partner at Ibbaka. He can be reached at steven@ibbaka.com.

The Pricing Advisor, May 2023

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In 2011, “software is eating the world” …Read More

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