Authors: Wei Ke and David Chung

In this article, the authors examine the difficulties pricers face in moving from a “free” to a “fee-based” service, and present four valuable lessons learned from examples of this type of transition in both the digital and banking industries. This industry specific example is valuable for pricers in any industry faced with the need to monetize free services without angering or alienating customers. Dr. Wei Ke is a Partner in the Global Banking Division based in Simon-Kucher’s New York and Toronto offices, and David Chung is a Director in the Global Banking …Read More

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