Author: Carlos Hugo Barbery Alpire, DAEN. MSc.

In this article, the author explores the ‘impossible trinity’ in pricing, which has to do with the three key features aphorism (good quality, nice look and low price), and how this trinity relates to customer price perception. Author Carlos Hugo Barbery Alpire, DAEN. MSc., is Director of Accounting and Costs at COTAS RL School of Higher National Studies in Bolivia. He can be reached at hugo.barbery@gmail.com. This article was originally published in Spanish in the weekly supplement “Dinero” (p.2) of the newspaper “El Deber” of Santa Cruz de la Sierra, Bolivia …Read More

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