Authors: Dries Debbaut and Stijn Cottenie

With most of the global economy struggling to recover from the COVID-19 crisis, one would expect households to be tightening their budgets. But how thrifty are consumers when faced with an actual buying decision? In particular, how attentive are they to the price tag? And are they always likely to go for the cheapest option or only under certain circumstances? Patrick Witschi (Witschi.Patrick@bcg.com) is an Associate Director (Singapore), Aparna Bharadwaj (Bharadwaj.Aparna@bcg.com) is a Managing Director and Partner (Singapore), Jean-Manuel Izaret (marketing.sales@bcg.com) is Managing Director and Senior Partner, Global Marketing, Sales and Pricing …Read More