Authors: Onno Oldeman and Frank Kroeze

Dynamic pricing has been growing significantly in recent years, notably in the travel and online retail industries. Would this pricing strategy benefit your company’s products? In this article, the authors review common mistakes to avoid when moving to dynamic pricing and best practices for implementing dynamic pricing within your organization. Onno Oldeman (onno.oldeman@simon-kucher.com) is a Member of the Board of Simon-Kucher & Partner and he is the Managing Partner of the Amsterdam office. Frank Kroeze (frank.kroeze@simon-kucher.com) is a Consultant at the Amsterdam office of Simon-Kucher & Partners and expert in pricing and …Read More

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