Author: Brian Doyle
Customer experience can absolutely be the competitive differentiator for your company. However, many companies don’t feel they’re getting the best business results from customer experience because of the costs of implementing CX. On the other hand, if you do it right, it will drive the positive impact you seek, as the author explains. Author Brian Doyle is Vice President at Holden Advisors and is an expert in strategic sales, marketing and customer experience. He can be reached at bdoyle@holdenadvisors.com.
The Pricing Advisor, December 2018
81% of companies say they will compete mostly or completely based on customer …Read More



