Authors: Arjen Brasz

In this article, the authors explore the inherent benefits of customized pricing and best practices for implementation through cross-selling and up-selling strategies. Arjen Brasz is a Senior Director at the Amsterdam office of Simon-Kucher & Partners. He is leading the Dutch Manufacturing division and can be reached at arjen.brasz@simon-kucher.com.

The Pricing Advisor, December 2018

When you order a sandwich online at Salata, a salad chain in the United States, you are provided 28 cross- and up-sell options to customize your salad or to purchase additional food and drinks. Options for customizing your offering can for example include …Read More

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