Author: Hermann Simon

Flat rates are among the most important innovations in pricing. With flat rate systems, a customer pays one-fixed price per recurring period and then can use a product or service for as much as he/she wants within that paid period. This pricing system works well for some industries but, as the author explains, can cause problems for others if not used wisely. Hermann Simon is Founder and Chairman of Simon, Kucher & Partners Strategy & Marketing Consultants. He can be reached at hermann.simon@simon-kucher.com. His latest book, Confessions of the Pricing Man, tells his story from …Read More

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