Author: Mike Wilkinson

In this article, the author explores primary challenges businesses face in defining and communicating value. He also provides strategies and tactics for B2B organizations to identify and leverage customer value. Author Mike Wilkinson is the Co-Founder of Axia Value Solutions, a consultancy that helps clients leverage their value and protect and grow their margins and profitability. He can be reached at info@axiavalue.com. This article originally appeared on the LeveragePoint Value Strategies Blog (https://www.leveragepoint.com/blog/)

The Pricing Advisor, December 2021

What sometimes seems to be forgotten is that the pursuit of a value orientation to the business involves a …Read More

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