Author: Marc Carias

In this article, the author explores the revenue management case study of Netflix, and presents how the company was able to issue a 17% price increase within 18 months and still grow subscriptions and top line revenues. Marc Carias is Consultant at Revenue Management Labs, a consultancy which helps clients solve problems around Pricing, Discounts, Product and Channel strategies. Carias is a revenue management professional with more than five years of experience in the aviation and healthcare sectors. He can be reached at mcarias@revenueml.com.

The Pricing Advisor, December 2021

Throughout 2013 Netflix saw significant issues with their …Read More

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