Author: Rafi Mohammed
Have you ever experienced varying price ranges when shopping on your mobile phone versus your laptop? Are you experiencing price differentiation based on your customer profile? In this article, the author examines how some online retailers are employing these tactics to maximize willingness to pay, offers examples of current tactics, and address questions related to the ethics of these practices. Rafi Mohammed is the founder of Culture of Profit LLC, and author of The 1% Windfall: How Successful Companies Use Profit to Profit and Grow. He can be reached at rafi@cultureofprofit.com. This article originally appeared …Read More



