Author: Dr. Jan Engelke

Banks cannot expect customers to be loyal purely for the sake of convenience. Customers know that they are doing their bank a service and expect to be rewarded. In this article, the authors explore loyalty schemes for banks to employ that will help them both retain higher levels of customers and also increase the revenue from this customer base. This industry specific example provides pricing strategies that can be employed in multiple industries. Dr. Jan Engelke, based in Switzerland, is Partner in Simon Kucher’s Banking Competence Center. Matthew Jackson is Manager in the consultancy’s …Read More