Authors: John Pineda, Jacob Konikoff, Saran Rajendran, Pranay Ahlawat, and Jean-Manuel Izaret

The models and applications for generative AI (GenAI) can unlock more of their transformative potential if their developers devise smarter pricing strategies instead of defaulting to familiar tech-industry options. The right pricing strategy depends on how a solution creates value for customers, how differentiated it is, and how its cost structure will evolve, as the authors explain. John Pineda (pineda.john@bcg.com) is a Managing Director and Partner in the San Francisco office, Jacob Konikoff (konikoff.jacob@bcg.com) is a Partner in the San Francisco office, Saran Rajendran (rajendran.saran@bcg.com) is …Read More

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