Author: Martin Crépy

The current retail environment is demanding and optimizing promotional activities involves a tricky balance. Promotion strategy is a ground where every brand must tread carefully. In this article, the author presents a framework for analyzing past promotions, optimizing your promotions process, and building an approach for success and revenue growth. Although targeted to B2C and retail markets, this article contains insights that can be employed by pricers in multiple industries. Author Martin Crépy (martin.crepy@simon-kucher.com) in a Senior Partner in the Paris, France office of Simon-Kucher & Partners.

The Pricing Advisor, June 2024

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