Authors: Dr. Daniel Bornemann and Andreas Hudelmaier

The coronavirus crisis is affecting companies and the economy with full force. The consequences are multifaceted, from the increasing vulnerability of supply chains and the rising number of infections on production lines to added stress on sales teams, which must react to rapidly changing market events. Adding agility to their pricing processes and price models can help companies reduce the impact of the crisis, as the authors explain. Dr. Daniel Bornemann and Andreas Hudelmaier are Partners at Simon-Kucher & Partners. They can be reached via www.simon-kucher.com. The content and recommendations in …Read More