Authors: Patrick Witschi, Aparna Bharadwaj, Jean-Manuel Izaret, Lauren Taylor

Does Spotify, the current global leader in music streaming, deserve to be the punching bag for the entire streaming music industry? Or does the problem lie elsewhere in the revenue and royalties stream? In this article, the author examines the role of streaming services in the music industry and the implications of streaming as a pricing model. Kyle T. Westra is a Manager at Wiglaf Pricing and the author of The New Invisible Hand: Five Revolutions in the Digital Economy.

The Pricing Advisor, June 2020

Spotify, the global leader in music …Read More

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