Author: Jennifer Gross
Strategic partnerships go hand-in-hand with strategic pricing. As the explosion of electronic devices and demand for them continue, and as the shortage of semiconductors continues to exacerbate issues, it’s never been more apparent that all companies need to adapt by understanding their customer and building value beyond pricing. Although focused on the semiconductor industry, this article highlights post-COVID pricing challenges and potential solutions for many sectors. Author Jennifer Gross is the Industry Marketing Manager at Vistex. She can be reached at jennifer.gross@vistex.com.
The Pricing Advisor, October 2021
