Author: Tim J. Smith, PhD

In pricing, what is the goal? Is it to increase profits, revenue, or some other metric? The obvious answer would be profit optimization, yet business experience repeatedly demonstrates that this is not necessarily the case. In this article, the author examines how varying methods of corporate valuation affect and drive the goals for pricing within various organizations. Tim J. Smith, PhD is the founder and CEO of Wiglaf Pricing, adjunct professor at DePaul University, and Academic Advisor for the CPP designation. He can be reached at tsmith@wiglafpricing.com.

The Pricing Advisor, February 2020

In pricing, …Read More

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