Author: Lindsay Duran

As in many other industries, Amazon Business is dominating the electrical distribution trade. But, traditional distributors of electrical products can still thrive if they take advantage of new technologies and innovative pricing approaches. In this article, the author presents three strategies that leaders of electrical products distribution companies should consider implementing in 2020. Although industry specific, this article presents pricing insights that can be applied by pricers in multiple market sectors. Lindsay Duran is Chief Marketing Officer at Zilliant, where she is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, …Read More