Authors: Markus Berger-de León, Jerome Königsfeld, Melanie Riebel, and Kai Vollhardt

To navigate constant market changes and come out on top, organizations need to be agile, strategic, and, most importantly, sustainable. Sales and marketing can no longer remain siloed, but instead should be aligned with the common goal of a better customer experience and, therefore, revenue generation. Ultimately, a successful CRO can harmonize these efforts and grow from a small start-up to a thriving, scaled-up enterprise, as the authors explain. Markus Berger-de León is a senior partner in McKinsey’s Berlin office, Jerome Königsfeld is a partner in the …Read More