Author: Manu Carricano, PhD

This article addresses the following question: what makes a modern pricing organization today? According to the author, it is a combination of architecture (legacy systems vs. cloud platforms), strategy (pricing strategy development, governance and revenue models), science (data science literacy and democratization) and deployment (execution, scalability and speed). Author Manu Carricano, PhD, is the Founder of The TopLineLab, the Director of the Institute for Data Driven Decisions and a Senior Lecturer at the ESADE Business School.

The Pricing Advisor, February 2020

I started working in pricing in 2000. First from an academic standpoint, where my interest …Read More

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