Authors: Regis Nieto, Roderick Snellenberg, Arnab Sinha, Alla Dubrovina, Matt Beckett, Joël Hazan
Rapid changes in consumer and customer demand will require consumer goods companies—much like companies in other highly dynamic industries—to reset their revenue management practices in order to survive the coronavirus pandemic and thrive in the future beyond it, as the authors explain. Regis Nieto is a Managing Director & Partner (São Paulo), Roderick Snellenberg is a Principal (Amsterdam), Arnab Sinha is a Managing Director & Partner (Philadelphia), Alla Dubrovina is a Managing Director & Partner (London), Matt Beckett is a Partner & Director, Pricing (Singapore), …Read More



