Authors: Arjen Brasz, Wolfgang Mitschke, David Boer, Pepijn Scholten

Digital pricing transformations are crucial drivers for profit improvement. However, without a clear commercial focus, these projects fail. To become a Pricing Star, companies need to clearly define their commercial strategy, pricing structure, and digital needs. Only once their commercial and digital roadmaps are in sync can firms start reaping the benefits of digital pricing, as the authors explain. Arjen Brasz (arjen.brasz@simon-kucher.com) is a Partner, Wolfgang Mitschke (wolfgangjohann.mitschke@simon-kucher.com) is a Senior Director, David Boer (david.boer@simon-kucher.com) is a Consultant, and Pepijn Scholten (pepijn.scholten@simon-kucher.com) is a Consultant with Simon-Kucher & Partners.

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