Author: Danilo Zatta

In this article, the outcomes of a global AI-based pricing study are summarized: even though the majority of companies acknowledge the transformative potential of artificial intelligence (AI)-based pricing, actual adoption rates lag behind the enthusiasm. Numerous barriers impede its widespread application, yet for the companies that surmount these obstacles, the benefits are not just theoretical; they’re measurable and impactful. When properly implemented, AI-based pricing yields superior results. Danilo Zatta (zatta.danilo@gmail.com) is a management advisor and the author of several books, including The 10 Rules of Highly Effective Pricing. Connect with Dan on LinkedIn: www.linkedin.com/in/danilo-zatta/.

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