Author: Tim J. Smith, PhD
2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, the only globally recognized pricing designation. In this article, the Academic Advisor to the CPP designation explains what is new about “CPP 4.0” and explores what CPP designates, what challenges it qualifies pricers to address, and the development process and academic integrity involved in the creation of the curriculum, materials and testing models. Tim J. Smith, PhD (tsmith@wiglafpricing.com), is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, Academic Advisor for …Read More
