Author: Mick Naughton, M.S., MBA

In this article, the author shares the pros and cons behind the timing of pricing and sales software investment decisions. Should you invest before or after implementing other major systems such as ERP or CRM? And how do you determine if your datasets are clean and prepped enough to proceed? As the author explains, the best approach is to be informed, fully consider the options, and listen to your instincts. Mick Naughton, M.S., MBA, is a Sales Director at Zilliant where he helps global B2B companies realize improved financial performance using advanced technology. …Read More

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