Authors: Patrick Witschi, Aparna Bharadwaj, Jean-Manuel Izaret, Lauren Taylor

In this article, the authors provide data-driven strategies to help companies readjust their pricing strategies during these challenging times. Although focused primarily on travel and tourism industries, this article provides pricing insights that can be applied in multiple business markets and types. Alberto Guerrini (Guerrini.Alberto@BCG.com) is Managing Director and Partner (Milan), Gabriele Ferri (Gabriele.Ferri@BCG.com) is Managing Director and Partner (Milan), Tom McCaleb (Tom.McCaleb@BCG.com) is Managing Director and Partner (Atlanta), Matt Beckett (Matt.Beckett@BCG.com) is Partner and Director (Singapore), Rohit Ramesh (Rohit.Ramesh@BCG.com) is Managing Partner and Director (Mumbai), John Elder (John.Elder@BCG.com) …Read More

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