Author: Peter Maniscalco

In this article, the author digs deeper into average selling prices to identify opportunities to improve revenues and profits. He also presents a pricing case study in which ASPs were analyzed by a building materials company, which aimed to improve the impact of its pricing as well as the return on investment of a pricing function and appropriate pricing tools. Author Peter Maniscalco is a Pricing Management Professional with more than 10 years of comprehensive business experience in strategic and tactical pricing, market and competitive analysis, as well as corporate finance. He can be reached at …Read More

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