Authors: Arjen Brasz and Kai Chen

Current macroeconomic conditions represent a once-in-a-decade opportunity to win market share and maintain healthy margins. Across industries, and especially from those players at the top of supply chains, companies are reporting supply chain and wholesale price drops. In stark contrast to the past three years, this represents an opportunity to capture volume while also maintaining strong margins. Companies need to capitalize with price leadership, as the authors explain. Arjen Brasz (arjen.brasz@simon-kucher.com) is a Partner and Kai Chen (kai.chen@simon-kucher.com) is a Manager in the Amsterdam office of Simon-Kucher & Partners.

The Pricing Advisor, May …Read More

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