Author: Dr. Florian Bauer

In this case study, the author outlines a portfolio optimization project for Oberbayerische Volksblatt (OVB) Rosenheim. This project helped the company transition from a confusing showcase of possibilities to a subscription store that helps customers decide. The emphasis on behavioral selling has increased the company’s portfolio value by 36%. Dr. Florian Bauer is a Member of the Executive Board of Vocatus AG, an Honorary Professor at TU Munich (TUM School of Management), a Member Bundeswirtschaftssenat (BVMW), and a globally recognized Behavioral Pricing and Selling Consultant. He can be reached via www.vocatus.de.

The Pricing Advisor, November …Read More

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