Author: Hermann Simon

In this article, the author examines the continued use of cash for payments, despite the global availability of electronic payments, and some of the psychological explanations explaining certain customers’ continued insistence on using cash is certain situations. The author also examines how the use of cash versus electronic payment affects consumers’ perceptions and behaviors in certain situations. Hermann Simon is Founder and Chairman of Simon, Kucher & Partners Strategy & Marketing Consultants. He can be reached at hermann.simon@simon-kucher.com. His latest book, Confessions of the Pricing Man, tells his story from student to professor to global …Read More