Author: Frederico Zornig

In this article, the author explores the relationship between strategic pricing and commercial efficiency goals. Commercial efficiency depends on simultaneous activities supported mainly by a team prepared to apply a strategic price management aiming to generate credibility and confidence in the market. Without it, in an increasingly dynamic and crowded market, a company will hardly be able to survive for long, as this article explains. Frederico Zornig is the CEO of Quantiz. He can be reached at fzornig@quantiz.com.br.

The Pricing Advisor, February 2019

Commercial Efficiency can be defined as a series of business activities needed to achieve …Read More

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