Author: Hermann Simon

The rapid spread of the Coronavirus is causing uncertainty for consumers, suppliers and markets. Consumers decry increased prices in the face of a crisis, but suppliers are working to meet increased demand and prevent scarcity at a more rapid rate. Emergency situations call for emergency pricing responses, but what are the best responses for all concerned? In this article, the author explores the pricing complexity and ethical considerations pricers face in these types of situations. Professor Hermann Simon is Founder and Honorary Chairman of Simon-Kucher & Partners. He is also the author of Price Management: …Read More

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