Author: Mike Cannestra

Many pricing professionals believe that a value-based approach is the best way to set a fair price for your products and services. But data-driven pricing, when done right, will also lift your profit margins in the short term. Here’s the story of how hunting down hidden data turned profits around for one company. Author Mike Cannestra is Vice President at Holden Advisors, where he focuses on helping companies improve their pricing practices with a focus on getting closer to the customer. He can be reached at mcannestra@holdenadvisors.com.

The Pricing Advisor, October 2021

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