Authors: Julia Ehrhardt, Mike Zhu, Seth Jorde, and Scott Heim

In this article, the authors examine a recently introduced and highly innovative healthcare product and address significant questions about its pricing potential. Although this article is specific to current events in the healthcare industry, it provides valuable insight for pricers who are pricing innovations or new products in multiple market sectors. Julia Ehrhardt (Julia.Ehrhardt@simon-kucher.com) is a Director, Mike Zhu (Mike.Zhu@simon-kucher.com) is a Senior Consultant, Seth Jorde (Seth.Jorde@simon-kucher.com) is a Consultant, and Scott Heim (Scott.Heim@simon-kucher.com) is a Consultant at Simon Kucher & Partners.

The Pricing Advisor, August 2018

The US FDA …Read More

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