Author: Dr. Andrea Maessen

Digital pricing techniques have the potential to generate sustainable profits for a wide range of businesses, but using traditional pricing models is not an effective method for monetizing innovative solutions based on digital technology. In this article, the author explores examples of companies who have developed pioneering pricing solutions for digital and IoT technology offerings and provides best practices for developing digital technology pricing strategies. Dr. Andrea Maessen is the Global Head of Chemicals and Construction at Simon-Kucher & Partners (Cologne, Germany). She can be reached via www.simon-kucher.com.

The Pricing Advisor, January 2020

Dynamic pricing, demand-related …Read More

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