Authors: Phil Hudelson, Nicolas Magnette, Stephen Moss, and Manish Prabhu
Companies can capture hoped-for value from their pricing transformations by matching technology solutions to their unique needs and avoiding common pitfalls. In this article, the authors provide a roadmap for designing and implementing a pricing transformation process and outline potential roadblocks and common mistakes to avoid. Phil Hudelson is an associate partner in McKinsey’s London office, Nicolas Magnette is a partner in the Luxembourg office, Stephen Moss is a partner in the Denver office, and Manish Prabhu is an associate partner in the Chicago office. They can be …Read More