Author: Dr. Kajetan Zwirglmaier

How can digital pricing tools support pricing in B2B sales? In the following interview, Dr. Kajetan Zwirglmaier, Partner at Simon-Kucher & Partners, explains. He also highlights the role machine learning and artificial intelligence play in this context. Dr. Kajetan Zwirglmaier is a Partner in Simon-Kucher’s Munich office. He is part of the company’s Global Telco and Energy Practice and an expert in pricing, marketing and sales. He can be reached at kajetan.zwirglmaier@simon-kucher.com.

The Pricing Advisor, March 2019

What does digitalization actually mean for B2B sales?

Digitalization is as much of an opportunity as it is …Read More

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