Authors: Alex Abdelnour, Eric Bykowsky, Jesse Nading, Emily Reasor, and Ankit Sood

Price adjustments due to inflation call for nuanced approaches that, when done well, can strengthen customer relationships and overall margins. Simply raising prices amid inflation has the potential to hurt customer relationships. Opportunity exists to forge a new partnership with customers, helping address their pain points while preserving margins. There are five key ways for companies to ADAPT to sales-led pricing while maintaining long-term value, as the authors explain. Alex Abdelnour (Alex_Abdelnour@mckinsey.com) is a partner in McKinsey’s Atlanta office, where Eric Bykowsky (Eric_Bykowsky@mckinsey.com) is an associate …Read More

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