Author: Hermann Simon

Freemium models (free + premium) are pricing strategies that combine a basic free version of a service with a more functional, robust premium

(paid) version. The goal of freemium models is to use the free price to attract the largest number of potential customers in the hopes that they will become comfortable enough with the basic functionality and develop a desire for the more powerful premium version. In this article, the author explores freemium models and how they can be successful. Hermann Simon is Founder and Chairman of Simon, Kucher & Partners Strategy & Marketing Consultants. …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources