Authors: Kai Bandilla, Franck Brault, Omar Ahmad, David Lefèvre, Marie Verdier, Dr. Philipp Biermann

The one trait that will separate the winners from the rest in this pandemic is a rare combination of capabilities that we call commercial agility: the ability to make resilient pricing, design, sales, and cost management decisions with unprecedented speed and flexibility – over and over again – until some form of equilibrium returns to your market. Kai Bandilla (kai.bandilla@simon-kucher.com) is a Board Member and Managing Partner France, Franck Brault (franck.brault@simon-kucher.com) is a Senior Partner in the Paris office, Omar Ahmad (omar.ahmad@simon-kucher.com) is a …Read More

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