Authors: Jeet Mukherjee

The future of industry-leading companies is the value-based organization. Those companies will have an ongoing process of understanding customer needs, using that understanding throughout the organization, understanding competitors’ capabilities, and having a process to absorb that and know how to react to those things – and how to build and go to market relative to those changes, as the author explains. Jeet Mukherjee (jmukherjee@holdenadvisors.com) is Chief Strategy Officer and Head of Pricing at Holden Advisors. He has over two decades of global experience in management consulting, strategy, analytics, marketing, and pricing. He also co-authored “Pricing …Read More