Author: Rafi Mohammed

In this article, the author examines the growing challenges retailers are facing in pricing for both brick-and-mortar and online customers. To succeed in the modern world of retail, the author explains, executives need to embrace web and in-store as unique operations that cater to customers with different needs and price sensitivities. Rafi Mohammed is the founder of Culture of Profit LLC, and author of The 1% Windfall: How Successful Companies Use Profit to Profit and Grow. He can be reached at rafi@cultureofprofit.com. This article originally appeared on the Harvard Business Review (HBR.org).

The Pricing Advisor, February 2017

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