Author: Prerna Sharma

In this article, the author provides a case study of a recent and drastic price increase that, because poorly implemented, is causing significant consumer backlash. This Canadian cable-industry specific example provides valuable lessons for pricers considering a price increase. Prerna Sharma is a Consultant at Revenue Management Labs, where they help companies develop and execute practical solutions to maximize long-term revenue and profitability. Connect with Prerna at psharma@revenueml.com or learn more about Revenue Management Labs.

The Pricing Advisor, June 2017

It’s that time of the year – playoff fever has hit. Bars are full of sports fans …Read More

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