Author: Ed Arnold

In this article, the author presents strategies for quantifying intangible customer value and presents a practical example of a so-called intangible value driver. The hope is that any pricer reading this can adapt the strategies and example to their own business and use them for better strategic decision making, messaging or more productive customer discussions. Ed Arnold is VP, Products at LeveragePoint. He can be reached via www.leveragepoint.com.

The Pricing Advisor, August 2018

“How do you quantify intangible value?” is a question I get asked a lot.  Although I enjoy answering that question, I instinctively dislike how it’s framed because …Read More

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