Author: Kiran Pudi
Machine Learning-based dynamic pricing allows B2B enterprises to better leverage opportunities and improve growth margins. However, certain factors must be taken into consideration for the model to work effectively. In this article, the author explores the growth potential, challenges, and pitfalls of B2B dynamic pricing, and outlines why, how, and when B2B dynamic pricing should be developed and employed for commercial excellence. Kiran Pudi is a Partner at the Singapore office of Simon-Kucher & Partners. He can be reached at Kiran.Pudi@simon-kucher.com.
The Pricing Advisor, March 2022
In the digital age, advanced analytics and machine learning (ML) …Read More