Author: Manuel Wätjen
The question of the right pricing model is a topic of heated and controversial debate in the pricing community. There is no simple answer to this question – but here is what you can look out for. Manuel Wätjen is a member of the executive board at Vocatus with a focus on applying behavioral economics to pricing strategy and sales optimization in B2B and B2C. He studied social sciences at the Ludwig Maximilian University in Munich and the University of Queensland in Brisbane, and worked as a brand strategy consultant before joining Vocatus in 2010. …Read More