Author: Mark Melcher

In this article, the author explores why it is so important to establish the relative value of a product, or the value of a product from the customer’s perspective, before setting product prices and strategies. Mark Melcher is the author of the “Your Pricing Guy” blog, a pricing blog dedicated to providing insights and information to help people better understand the Art of Creating and Optimizing Pricing Strategy. He can be reached at yourpricingguy@gmail.com.

The Pricing Advisor, July 2017

It depends.  Pricing professionals will benefit greatly during their careers by learning these two words as they form …Read More

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